MAKING PAID SEARCH PAY
SiteWit runs your paid search campaigns so you can run your business.
SiteWit is the only completely automated solution for paid search marketing that gets your site found by people that are actively looking for your products or services AND runs, manages and optimizes your campaigns for your unique business – not a category.
You get found fast - by the people who are actively looking for the exact products and services you offer. Now you have no more excuses for not getting started with paid search!
"I don’t have time."
SiteWit takes 5 minutes to set up – and just minutes per week to monitor and manage.
SiteWit gets results simply. You answer a few easy questions about your business. SiteWit automatically sets up and optimizes your campaign.
"How do I know I'm getting my money's worth?"
Using the same sophisticated technology and analytics as Fortune 100 companies, SiteWit monitors visitor engagement and fine tunes your campaign on a daily basis to get maximum results for your budget range. We’ll even reduce the overall spend if we find certain parts of the campaign are not performing well.
"What if I’m already running a campaign on my own or with an agency?"
Then you understand first-hand the challenges with managing and maximizing a paid search campaign. Here’s all we can say – no one person or team of people can do on a daily basis what SiteWit’s backend technology and algorithms do. Period. Many clients initially set up a small campaign on SiteWit to compare against their existing one. They quickly realize that SiteWit not only saves them money but also time!
"This seems too good to be true!"
We get it. Having once been a small business owner, we understand the hesitation. That’s why we are completely transparent in our goal – to make you successful. We are not aligned to a search engine; we are willing to work with you no matter how big or small your budget; and 100% of your budget goes towards driving traffic to your site, not commissions or monthly fees. Have a $300/month budget? $300 is spent marketing your company on search engines. It’s that simple
SiteWit’s Do-It-For-You Solution vs. Do-It-Yourself
Getting set up on SiteWit is an easy four-step process. After that, optimizing performance takes just minutes a week. We send you reports and recommendations. You approve them. It really is just that simple and effective.
Below is a comparison between getting started with SiteWit and how to monitor and manage your campaigns on an ongoing basis.
|FOUR STEP SET-UP PROCESS||SiteWit||Do-It-Yourself (or agency)|
Provide company information – name, website, etc.
Identify the campaign goal – generate leads or transactions
Tell us about the products and/or services your company provides
What is your geographic focus – national, state or local
Open an account with each individual search engine that you would like to run a campaign on
Steps 2-4 will need to be completed individually for each search engine
Ongoing monitoring will need to be done for each campaign on a weekly basis
One by one, SiteWit displays a keyword or keyword phrase. You simply rate it one to four stars based on your business knowledge and what you think will drive traffic
SiteWit continuously combs through both your campaign and website data to identify the keywords that are driving results and engagement, as well as new keywords that might be relevant to add to the campaign
Create a list of keywords from scratch of what might drive traffic to your site. Look for both mass and long tail keywords
Create a list of negative keywords to include
Create “ad groups” by grouping “like” keywords
Define the match type for each keyword – broad, phrase or exact
Set a maximum amount per keyword that you’re willing to pay based on its popularity & your budget
SiteWit provides a list of ad copy and call to actions that you can choose from or you can write your own
SiteWit automatically sets up a/b tests to identify which ads are performing better
Create at least one compelling ad for each group of keywords – make sure they include at least one of the keywords in your ad group
Create the call to action for each group of keywords
Designate a destination URL for each ad group
Select your monthly budget and search engine(s) for your campaign to run on
SiteWit automatically optimizes your budget across your campaign to ensure it runs the entire month
Define your budget and then determine how it will be distributed between:
Time (day vs. night)
Spend over the month
|ONGOING MONITORING & OPTIMIZATION||
Each time you open your dashboard, SiteWit provides a simple and easy to understand overview. In addition, we’ll also provide recommendations on new keywords that might be beneficial to ad to your campaign. You simply rate or select them as you did during your campaign set-up.
SiteWit bids your keywords daily, computing how much to pay per click to maximize your budget
Track keyword performance by looking at click-through rates (CTRs), costs per click
Perform manual A/B testing to drive the best traffic
Check keyword bids and raise those that are performing well; lower those that are not; and pause poor performers
Research new keywords to add to your account; identify negative keywords to add as well
Bid strategically to optimize your spend
Refine ads & rewrite those that are performing poor
5 minutes to set up
5 minutes per day
Hours to set up
Hours per week