FAQs - SiteWit
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How does Sitewit SMB get me more clients?

We build you a campaign that will show up on one or all the search engines. This campaign will contain keywords that people commonly use to search for your particular kind of business. It will also contain enticing ads that have a chance at popping up when someone types in a particular keyword. If a customer likes your ad, they will click on it and head to your website. This is the essence of pay per click. We get potential clients to walk (click) into your business (website) for a chance at making a sale.

How does Sitewit SMB work?

Sitewit SMB will automatically generate a campaign for your website and display it on Google, Bing/Yahoo!, and/or Facebook. The number of search engines depends on the amount of ad spend you allocate to your campaign (see Pricing page). To sign up, all you have to do is go through our sign up process that takes less than 10 minutes. After that is done, we take care of the rest and will continually update you on the status of your campaign.

Do I need to have any experience with pay per click to use Sitewit SMB?

Not at all. We have designed Sitewit SMB for people that have no idea how online marketing through pay per click works. We take care of all the technical stuff while you sit back watch as the customers roll into your website.

How much does SiteWit SMB cost?

Sitewit SMB will cost you the amount that you are willing to spend on advertising (which goes to the search engines) plus our small, flat fee for using our service (see Pricing page). When it comes to cost, we are transparent so you are always able to see where your money is going.

What is our pricing model?

SiteWit is built around a “freemium” pricing model. We provide an array of analytic tools for paid campaign and organic search, including predictive analytics and automated data mining capabilities, as part of our basic services at no cost. Our free services are not limited versions. These are the same online advertising and predictive analytics that are provided to our paying customers. We only charge for more targeted services that deliver actionable insights and clearly demonstrable value to selected groups of clients. For example, pay per click (PPC) management services include both data warehousing-based traffic analysis and proactive campaign optimization for a flat fee (no budget or volume-based pricing). Other paid products include more targeted search engine optimization (SEO) and keyword ranking services. For our current pricing information please go to our pricing page.

What is our cancellation policy?

You can cancel any of our paid services at any time. All of the SiteWit services are provided on a month to month basis, with no long term service contracts.
To cancel, locate your campaign you wish to cancel under your campaign tab in your account. Click the red X next to the campaign you wish to cancel. You will be taken to a new page where you will be asked to fill out a short survey which will be used to help us do better for customers in the future. After submitting the short survey, you will be contacted by a customer service representative as soon as possible, within 1-2 business days. After you’ve been contacted, your campaign will be discontinued, and you will no longer be billed for that campaign. The campaign will continue to run until the budget has depleted, or you reach the end of the billed month.

How are you billed?

You are billed only for the paid services you elect on a month by month basis. We bill your credit card once a month for paid services such as pay per click (PPC) management and active campaign optimization. You are free to cancel at any time by requesting cancellation from the Campaign Management section of your dashboard. All of the basic services such as traffic analyses, search reports, and predictive analytics are free!

What are our privacy policies and terms of service?

SiteWit does not record any personally identifiable information about users. We use a non-identifying cookie to provide tracking services for your website. We do not re-sell or use your information for anything, except to provide your selected services. For more information, please consult our full privacy policy and terms of service.

Where should the tracking code be installed?

You should install your tracking code before the closing tag of the pages you want to track. For tracking a whole website, you would typically install the code on the master template for the site before the closing of the tag. To handle sub domains, just install the tracking code before the closing tag of any pages in your sub domains. For example, you can track traffic on MySite.com and login.MySite.com by adding the tracking code to the template of both sub domains. It’s that simple.

What is required for installation?

SiteWit services rely on two simple data collection mechanisms, one for tracking traffic and the other for identifying goals.
  1. The bulk of your website traffic is monitored using tracking code snippets (Java scripts) that are generated for you during signup.  This mechanism is similar to those used by all other website analytic tools.  You can install the tracking code yourself or arrange for our technical support to assist you (or your website developer).
  2. In order to track specific goals, such as contact form submissions or purchases, you will need to simply identify the corresponding goal page URL.  For example, you might associate a thank you page after a purchase with goal completion.  Of course, you will almost certainly have several types of goals.  For a bit more advanced tracking, you can install goal tracking code (as was done for the general tracking code).


Where should the goal tracking code be installed?

You should install the goal tracking code in the processing page of a goal after it has been successfully accomplished. For example, you should install the code after a purchase has been processed and the credit card has been charged.

What are the advantages of using the goal tracking code rather than goal URL?

Using goal tracking code snippets is a somewhat safer approach than using a URL, as you can put the code where you actually process the goal. For example, most e-commerce transactions occur in an intermediate processing page that happens only once to avoid refreshes and potentially double billing your clients. If you put the goal tracking code on this processing page you will ensure no goals are double counted by SiteWit. If you use a URL for your completion page, there is a chance your website visitors might navigate back to the page and refresh it. To minimize the chances of double counting URL goals, we only record a goal from the same user in the same session for 5 minutes after the accomplishment of the goal. That takes care of most refreshes and minimizes the double counting of goals. Therefore, you can feel confident in using either goal tracking code or the simpler URL alternative with SiteWit.

How are goals used?

Goals let SiteWit know when a positive outcome has been accomplished by website visitor. For example, you could select a purchase or contact form submission as a goal. There are multiple goal types built in into SiteWit such as purchase, signup, software as a service subscription, and sales lead generation. In order to have accurate revenue figures for a goal, you need to assign a revenue value to a goal. The revenue value lets SiteWit know how much that goal is worth to you and is used in calculating the return on investment (ROI) for your marketing efforts. The revenue and cost attributed to your online marketing allows us to better understand how to maximize your ROI. Therefore, it is important you consider carefully how much a goal is worth to you. Goals are also used to provide predictive analytics and train the underlying data mining models for your website. SiteWit generates specific behavioral models, calculates quality scores, and segments visitors for each one of the goals you establish.

How many goals can your account have?

You can have as many goals per website as you want. There are no limits or restrictions. You should use goals to identify and track any valuable outcomes on your website, from outright purchases through lead generation. SiteWit will track goal accomplishment, provide targeted reports, and arrange predictive analytics around the goals you define.

Can you pass e-commerce transaction information on a per transaction basis?

Yes you can. You can add specific transaction information from your shopping cart by adding a snippet of code when your transaction completes. To find more information about this please contact our technical support group.

How are campaigns optimized?

Campaign optimization begins with preprocessing and organizing your visitor data in our data warehouse. Within the data warehouse, several different revenue attribution models are employed to allocate the costs and goal-specific revenue to individual clicks. SiteWit then adjusts the analysis to fit your traffic volume. Thousands of different traffic summaries are computed using marketing costs, attributed revenue, visitor quality based on predictive analytics, and other factors. These individual traffic summaries are used to construct and rank campaign adjustments. A weekly schedule is developed, with individual actions taken at varying levels, depending on the volume of traffic. Overall campaign optimization is pursued conservatively, with adjustments made over several periods, so that more data can be used to support each action. Therefore, you should expect more gradual improvement, rather than abrupt changes in campaign performance.

Can you accept or reject the optimization recommendations?

Yes. You are in total control of the optimization process. We provide recommendations on how to improve your campaigns. However, you can accept or ignore the recommendations SiteWit builds and maintains weekly schedules for your campaign that you can accept or ignore, minimizing the time you need to spend managing campaigns. By using SiteWit, you can focus more energy on growing your business and less time mired in the details of managing your online marketing.

Can you see the changes made to the campaign during the optimization process?

Yes. SiteWit optimization works by developing weekly campaign recommendations based on an analysis of many different slices of your website traffic. You can review the list of recommendations, as well as the estimated impact these changes will have on your ROI. For example, a recommendation may involve stopping the campaign on weekday afternoons and/or in particular locations, or pausing underperforming keywords. Campaign optimization uses a somewhat conservative approach, making smaller adjustments a step at a time, rather than taking more drastic actions. This way each subsequent decision is informed by more historical data. Finally, a complete record of all the campaign optimization steps and recommendations is kept, along with measures of performance improvement.

Does website traffic volume affect campaign optimization?

Yes, the more data we have on a campaign the more specific the optimization can be. Our data warehouse is designed to preprocess and organize your traffic for analysis. If your campaign receives a large volume of traffic, any analyses can be performed at a much more detailed level, resulting in more refined campaign adjustments. You are in complete control of the analytic strategy (or level of magnification) for each of your campaigns. We may recommend upgrading your optimization level if we can make further improvements to your campaign and increase your ROI. SiteWit will notify you when that happens and then you can decide if the additional optimization seems reasonable.

How is website traffic segregated?

SiteWit is designed to automatically segregate your traffic from different sources. The pay per click management tools handle paid search, but all traffic is group by additional referrer categories such as unpaid or organic search, social media, e-mail, or direct traffic. Through this partitioning, you are better able to understand and manage a range of online advertising strategies.

What are keyword rankings?

It is very important to understand which keywords are being used to generate traffic and where your website ranks on natural or organic searches. SiteWit tracks both paid an unpaid search at the keyword level to provide more detailed perspectives. An additional low-cost service provides keyword ranking trends.

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