10 Surprising Statistics on Pay per Click | SiteWit

10 Surprising Statistics on Pay per Click

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Mobile devices account for 52% of paid search clicks – Yet another reason to optimize your campaign for mobile ads.

Mobile phone listings work: 70% of mobile searchers call a business directly from Google Search

1 in 3 searches on Google is local. Yes, 33% of searches on Google are related to location

The keyword “insurance” is the most expensive keyword: Cost? average $55 per click! “loans” and “mortgage” are the next 2 most expensive at around $45/click

Google’s cost per click actually dropped by 11 % in Q4 of 2014 while Yahoo-Bing’s increased by 6%

The top 3 paid ad spots get 41% of the clicks on the page

The first adWords ad goes back to year 2000 and it was for live mail-order lobsters

At least 95% of Google’s total revenue comes from advertising

Businesses make an average of $2 in revenue for every $1 they spend on Adwords

Spending on PPC Ads rose 12% year-on-year in the fourth quarter of 2014


Sources: blog.wishpond.com expandedramblings.com searchengineland.com searchenginewatch.com wordstream.com

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